Communication and advocacy
Communication and advocacy strategies facilitate access to information, stimulates participation, empowers people and influences organizational and public policies. All developmental organizations should develop these strategies to bring the stakeholders and partners together, to unify the plan of action for the desired change, and to identify consensus around various issues. Our communication and advocacy services help the clients to talk, document and disseminate their work with key audiences.
Approach
Our approach ensures participatory and proactive communication to the external factors to drive the agenda ahead. We utilize Innovative communication mediums for information sharing and to fuel cross learning. Our regular and informative advocacy approach ensures cooperation from key stakeholders, partnership and accountability reporting with transparency. Our extensive experience in using internationally recognized normative methodologies enables organizations to showcase their success, demonstrate program values and drive the agenda with key stakeholders.
Elements
Communication research/strategy
Communication research is concerned with identifying, exploring and measuring factors that surround communication in any form, regarding any topic of interest to the organizations. Organizations should plan their communication strategy according to the context and integrate it into its implementation and operations so that its results can be collected, stored, consolidated and analyzed into a report to cater varied informational requirements of the stakeholders.
Apart from highly visual research reports, we prepare monthly reports, case studies, print, audio and video documentation etc. to improve engagement and comprehension. Well-designed communication impacts stakeholders and hence, organization’s purpose, vision and mission
Behavioral change communication
Behavioral change communication encourages individual and community to change their behavior to adopt healthy, beneficial, and sustainable behavioral practices. This is the missing piece in most of the solutions and interventions designed to answer complex social sector problem puzzle.
Our approach starts from knowledge, attitudes, and practices (KAP) survey using our in house developed KAPA framework. After capturing and understanding its results, we utilize various standard theories like theory of reasoned and planned behavior, diffusion of innovations theory etc. and our practical implementation experience to accurately predict the behavior of specific audience segments. Our strategy utilizes multi-dimensional, non-conventional methods to behavior change communication so that it minimizes the learning curve for our clients.
Policy development and analysis
Policy analysis enables organizations to examine and evaluate available options to implement their goals within the law and regulatory measures of the government. Also, organizations need several policies of their own like CSR policy, POSH, child protection policy etc. to guide their decision and achieve rational outcomes basis global standards.
We carry out both descriptive and prescriptive policy analysis along with policy studies and systems evaluation to help organizations run efficiently in achieving their objectives. We utilize 5E framework to evaluate client requirement, need, reasoning etc. and then draft policy after consulting appropriate stakeholders to address the problem and bring about a positive change.
Digital/social media marketing
Digital and social media marketing are great tools for building your online brand to connect with potential stakeholders for fundraising, volunteerism and tackling social issues. In this age of the internet, organizations can’t shy away from it as these have taken over conventional in-person marketing strategies.
We provide you with complete round the clock support for managing your social media and digital presence. Be it blogging or social media posts, influencer marketing or campaign optimization, email marketing or retargeting etc. we help you on all these fronts along with performance analytics for measuring effectiveness. You can reach out to wider audience, gain new supporters, and strengthen existing relationships through our super-efficient and cost-effective strategies.
Our Valued Partners
Current & Past
